Summer 2022 saw another new app come onto the mainstream social media scene: BeReal. Over this summer, the download count on the app store for BeReal jumped from 7.67 million in April of this year to over 53 million by the beginning of October. People were eager to share their exciting, depressing, and mundane summer moments in real-time, and this app offered just the method to do so.Continue Reading

Something that’s been comforting me during this pandemic has been a very specific YouTube Channel: Bon Appétit. The food and lifestyle magazine, owned by Condé Nast, was first published in 1956. In 2008, Bon Appétit started its YouTube channel, creating highly polished cooking videos in the “hands and pans” style popularized by Buzzfeed’s Tasty. The videos’ look and feel were very aligned with the sophisticated Condé Nast legacy brand.Continue Reading