BRB hones into the industry of private tutoring, and uses a case study in Singapore to show the effectiveness, efficiency and profitability of a firm in this market if executed correctly.
Higher education is a lucrative industry. Millions of students funnel billions of dollars into universities to not only attain an undergraduate degree but to also live the so-called “college experience.” But just like every other industry, it has been hit hard by the coronavirus, and students are rethinking whether the virtual, online college experience is worth the high price tag.
UC Berkeley’s policy decisions this past spring around remote learning in response to the coronavirus pandemic elicited a wide range of reactions from my peers. One of my classmates, Dick, was ecstatic as he opted for the Passed/Not Passed grading option for all of his classes—saving his GPA from completely tanking. Many of my graduating friends, on the other hand, were despondent as their last semester at Berkeley was cut short, leaving them prematurely saying goodbye to all their friends and the place they had called home for four years.