Summer 2022 saw another new app come onto the mainstream social media scene: BeReal. Over this summer, the download count on the app store for BeReal jumped from 7.67 million in April of this year to over 53 million by the beginning of October. People were eager to share their exciting, depressing, and mundane summer moments in real-time, and this app offered just the method to do so.Continue Reading

True crime is not a new phenomenon. In the 19th century, people would buy tickets to view public hangings, and in the 90s, more than 50 percent of the country sat down to watch the infamous trial of O.J. Simpson. Americans have an obsession with true crime, and this has greatly influenced the film and tourism industries.Continue Reading

The prime locations, extravagant set design, beautiful models, and millions of dollars; fashion shows all for the sake of clothes that can’t be sold. It all begs the question — why? Why do these shows exist, and how do they make money? Read on to find out about the evolution of fashion shows and how they’ve adapted to social media.Continue Reading