Enrico Moretti, Professor of Economics, here at UC Berkeley, starts off his book ‘The New Geography of Jobs’ contrasting California’s two cities, Menlo Park and Visalia. Back in 1969, they had comparable income levels and high-paying jobs. But since then, these cities have diverged. Visalia has one of the lowest average salaries in America, while Menlo Park, and the broader Silicon Valley, has the second-highest average salary in the US with its high paying tech employers. Continue Reading

Something that’s been comforting me during this pandemic has been a very specific YouTube Channel: Bon Appétit. The food and lifestyle magazine, owned by Condé Nast, was first published in 1956. In 2008, Bon Appétit started its YouTube channel, creating highly polished cooking videos in the “hands and pans” style popularized by Buzzfeed’s Tasty. The videos’ look and feel were very aligned with the sophisticated Condé Nast legacy brand.Continue Reading