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An Analysis of Coupang, the E-Commerce Giant of South Korea

On: June 7, 2022

Last year, investor sentiment suggested that South Korean e-commerce giant Coupang would come to parallel the success of Amazon or the Alibaba Group. But since then, optimism has fallen. In this article, Investing Columnist Aditi Somayajula explains how, in the absence of a sustainable profitability model, Coupang might fare in the long term.Continue Reading

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