The prime locations, extravagant set design, beautiful models, and millions of dollars; fashion shows all for the sake of clothes that can’t be sold. It all begs the question — why? Why do these shows exist, and how do they make money? Read on to find out about the evolution of fashion shows and how they’ve adapted to social media.
The term sustainable has been growing exponentially in the fashion industry as consumers become more conscious of how their clothes are made. This article won’t focus on all of the environmental damage caused by the textile and fashion industry but will rather focus on what individual consumers can do to improve their own shopping habits from the bottom up.
When asked to name a company dedicated to corporate social responsibility, almost everyone will immediately mention Patagonia. Patagonia, an upscale apparel retailer, for years was viewed as an anomaly by both investors and industry experts. The company preaches against consumerism with their “Don’t Buy This Jacket” campaign, where they actively exposed the environmental harm of one of their products. A company that discourages people from shopping could not possibly be successful in the long run. However, over the past decade, Patagonia has defied all odds by quadrupling in profit and reaching a valuation of $1 billion dollars.