market compeition

So what is a Flex Format store? They’re smaller Target stores carrying just a fraction of the products of full-line locations, with selections individually tailored to fit the specific needs of the surrounding community. Most include a CVS-branded pharmacy, an order pickup area, customer service, and a Starbucks-branded cafe. Clocking in at just 12,000 square feet, the Berkeley Shattuck location in particular is just 8% of the size of your average 145,000-square-foot Target store. The Shattuck location is one of the smallest in the chain, with typical Flex Format locations ranging from 25,000 to 40,000 square feet. Target seems to be heavily leaning into the Flex Format idea, as nearly all of its store openings planned for the next few years fall within the concept parameters. Continue Reading