$13 million. That is how much on average the Met Gala – a fundraising event for the Metropolitan Museum of Art – raises per year. But are the benefits to the Gala truly worth the cost and downsides?
The prime locations, extravagant set design, beautiful models, and millions of dollars; fashion shows all for the sake of clothes that can’t be sold. It all begs the question — why? Why do these shows exist, and how do they make money? Read on to find out about the evolution of fashion shows and how they’ve adapted to social media.