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HOOQ, a premium video-on-demand streaming service, is a joint venture between Warner Media, Sony and Singtel (Asia’s leading communications group). Sony and Warner Media provide a library and develop customized content while Singtel provides captive access to its mobile subscriber base in the Philippines, Thailand and Indonesia. The challenge HOOQ faced was much of their subscriber base would view content on mobile devices, which under current networks can take hours to download or have high latency,