When asked to name a company dedicated to corporate social responsibility, almost everyone will immediately mention Patagonia. Patagonia, an upscale apparel retailer, for years was viewed as an anomaly by both investors and industry experts. The company preaches against consumerism with their “Don’t Buy This Jacket” campaign, where they actively exposed the environmental harm of one of their products. A company that discourages people from shopping could not possibly be successful in the long run. However, over the past decade, Patagonia has defied all odds by quadrupling in profit and reaching a valuation of $1 billion dollars.