All the data is pointing to a significant decline in sales revenue and demand, signaling that a similar end to that of Toys R Us is near for many toy manufacturers. Or is it? The toy industry is still raking in more than 20.7 billion dollars in sales a year, which begs the question: is the toy industry actually in danger?
Author: Vaishali Bansal
Vaishali is a freshman planning on majoring in Economics or Business with a minor in Data Science at the University of California, Berkeley. As a BRB columnist, she looks forward to exploring her interests in finance, entrepreneurship, and the complex relationship between business and community. She hopes to discover more about how businesses influence (and are influenced by) society. Outside of BRB, Vaishali likes to spend her time rewatching Marvel films, trying new restaurants, dancing to her favorite Bollywood songs, and playing tennis with her friends.