Many college students and adults want to start their own company as they think they have the next million dollar idea. However, only a few of those entrepreneurs actually succeed while many others go bankrupt. In this article, I will discuss what I believe to be the most important characteristics of a successful startup.Continue Reading

The COVID-19 pandemic has resulted in many changes in the daily lives of people from all around the world. Video streaming on social media platforms has shown people rushing into grocery stores and stocking up on canned food and toilet paper. Colleges have abruptly transferred to online education via Zoom and other video conferencing tools. About 16 million Americans have lost their jobs since the start of lockdowns across the country. Small businesses and local stores still struggle to keep their businesses afloat.Continue Reading

Graphics by Nina Tagliabue The BRB Bottomline: Netflix has been the leading power in online streaming services since 2007. However, since the launch of many other streaming services, Netflix has found itself in the middle of the streaming war. Apple launched Apple TV+, Disney launched Disney+, Comcast is getting readyContinue Reading

On February 17th 2020, the richest man alive announced that he will donate about 8% of his fortune to fighting climate change. Jeff Bezos, the founder and one of the current shareholders of Amazon, made this announcement through his Instagram account saying that he will donate 10 billion USD to fund “scientists, activists, NGOs — any effort that offers a real possibility to help preserve and protect the natural world.” After seeing that post, many people had the same question in their mind: Where exactly will this money go?Continue Reading

Dark marketing has been a new concept for marketers until recently. Today, it has become an established marketing technique that is growing more popular among all types of companies, from startups to Fortune 500 enterprises.
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